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Mobile Marketing….Future Of Small Business?

Mobile Marketing is a new marketing technology that allows companies and brands to reach consumers on their cell phones. With text messaging (SMS), many businesses today are realizing the seemingly endless potential that mobile has in the marketing industry. Mobile campaigns can be added to almost any marketing medium that a business or brand is ALREADY utilizing. Some of the types of businesses that can use mobile marketing are restaurants, residential & commercial real estate, car dealerships, sports leagues, bands and entertainers, salons, and various other small businesses.

Established companies are constantly running advertising campaigns to gain new customers, whether it’s for specific promotions of products or just general marketing. Typically these campaigns include a website and a phone number. This approach is becoming outdated, especially with email marketing which only has a 1-3% read rate….mobile has a 95% read rate.

A website is completely essential to any business, but how many people are going to remember to check out www.mybusinessname.com several hours after they see it on the side of a bus? Not very effective form of marketing if you ask us (and expensive). Companies today need to incoroporate mobile into their marketing budgets, especially new companies or brands. Mobile isn’t just for large, corporate companies anymore. It works for franchises, family businesses, and basically anyone that sells anything! If you own a business WE can help!

Example: Your company sends out notifications, text coupons, alerts, and offers to its list of customers who have opted in. Since these messages are sent to mobile phones, rather than by email, they are received instantly. Research shows that 95% of them are read within fifteen minutes of being received. How insane is that! So you can rest assured knowing that any message you send is being seen. Customers appreciate getting the messages because they already like the brand or company. Plus let’s be honest who doesn’t love a deal!

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